How to Edit Your Business Listing on Google Local

If a prospective customer searches for your business on Google Local, what will they find?

If you haven’t taken ownership of your business listing, they may find inaccurate addresses, duplicate phone numbers, unrelated pictures and videos, and more. These inaccuracies can destroy the solid online presence you’ve worked so hard to achieve. Don’t let that happen.

This week, we show you how to take ownership of your Google Local profile, how to edit your information, and how to validate your listing. Give your prospective customers a well-rounded experience next time they search for you on Google Local. Take ownership today.

What is Google Local?

Let’s say you want to order a pizza in Duluth, Minnesota, but you don’t want to pick it up. That means you’ll have to find a local pizza joint that delivers to your location.

So you type “Duluth pizza” on the Google search bar and press enter. At this point, you should see a list of Duluth pizza places with red markers that correspond to a Google map on the right.

These are Google Local search results. They provide your local prospects with the location of your business, reviews, descriptions of products and services, pictures, etc. To provide your prospects with the best information, you’ll need to take ownership of your profile.

Taking Ownership of Your Google Local Profile

Taking ownership of your Google Local profile requires several steps. Below we’ve provided a step-by-step guide to make the whole process a lot easier.

Step 1: Find Your Business

First you’ll need to sign in to your Google account. If you don’t have an account, you’ll need to create one. Don’t worry. It’s free!

Once you’re signed in, you’ll need to find your business profile. Go to and type the name of your business on the search bar and the location (especially if you have a fairly common name). Once you find your business, click the link titled “more info”. This will take you to your Google Local business profile.

Step 2: Claim Ownership

Once you find your business profile, you’ll need to claim ownership of your business. You should see a hyperlink on the top right of the profile that asks: “Business owner?” Click on the link to begin the process.

The next page will ask you if you want to edit your business profile, if you want to suspend your listing, or if this is not your listing. For our purposes, you’ll want to check the box “Edit my business information.” After you check the box, click continue at the bottom of the page. Eventually, you will be required to validate your listing. But first you get to edit your info.

Step 3: Edit Your Information

Fill in all fields that apply to your business as accurately as possible. Complete, accurate information will boost your credibility on Google Local.

Along with basic information, you can provide your hours of operation, service areas, payment options, photos, videos, and any additional information you think will be useful to prospects.


While it is unclear whether or not this will improve your ranking position on Google Local, prospects are more likely to trust a business with reliable information. Try to anticipate customer questions and include answers to those questions on your page. There is no doubt that convenience attracts customers.

Step 4: Validate Your Listing

Once you’ve filled out all the appropriate fields, click “submit” at the bottom of the page. The next page will ask you how you’d like to validate your listing. This step ensures you’re the actual owner.

You’ll have two options. You can either opt to receive a phone call at your business’ listed number, or you can opt to receive a postcard by mail.

  1. By Phone: If you choose “By phone”, make sure you have someone at the location, ready to answer. You will receive an automated call from Google moments after you click “Finish” at the bottom of the page. Follow the automated instructions and enter the PIN number you see on your computer screen.
  2. By Postcard: If you choose “By postcard” (arguably to more reliable validation method), you will receive a postcard from Google at your business location 2-3 weeks after you click “Finish”. Trent Blizzard of Blizzard Internet Marketing, Inc. warns clients to keep an eye out for these Google postcards because they look a lot like junk mail. If somebody throws it out, you’ll have to start all over again. The postcard has instructions for completing the validation process.

Final Step: Wait

Now that you’ve validated your profile, you’ll have to wait a couple weeks for Google to update your information on Google Local.

Congratulations! You’ve taken ownership of your Google Local listing. You’re on your way to creating a more complete online presence. But don’t forget: Google isn’t the only search engine around (although it is by far the most popular). Consider editing your business info on other search engines like Yahoo, Bing, Ask, etc.

Need help claiming your business on Google Local? Contact Avelient today. We’re happy to help.

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