Copywriting Tip: Don’t use semicolons
As a rule, the copy on your Website should be straightforward, compelling and informative. Keeping things simple provides prospective clients with the least amount of obstacles to get from your headline to your call-to-action.
April 16th, 2012
SEO Case Study: AMRCON
In just six months, Avelient SEM has turned a well-designed Website into a well-performing Website. And this is just the beginning.
March 13th, 2012
The Power of “Thank You”
I recently finished reading Gary Vaynerchuk’s “The Thank You Economy,” and was inspired by his words surrounding the power of the customer experience and why it is so important to keep engaged throughout a customer’s entire experience. I like to think that we follow many of the suggestions Gary makes in the book, but I [...]
February 1st, 2012
Leaders seem to (but can’t) do everything
Avelient’s CEO, Mariano Di Fabio muses on the challenges of leadership, and the lessons he’s learned.
January 24th, 2012
The Short-term Benefits of Business Blogging
Does business blogging provide any short-term benefits to increasing valuable traffic to your website? The marketing team at Avelient thinks so!
January 13th, 2012
Olson & Jones Construction Website Launched
Avelient was proud to work with Olson & Jones Construction to create a comprehensive online presence to help market their business more effectively.
October 7th, 2011
How to Optimize Your Google Places Listing
The number of local searches on Google has increased significantly over the last several years. This increasing reliance on Google as a local search tool provides an excellent opportunity for savvy businesses to increase their visibility on the Web.
September 8th, 2011
How to Get Your Content Read, Part III: So What?
Before publishing content on your website, you should be asking yourself a very basic question—”So what?” In other words, what value does this bit of content add to your website? Will prospects find it interesting and useful, or is it simply filler? To make your content more attractive to your target audience, and to attract those coveted inbound links, your writing has to answer the “So what?” question, and your answer has to make sense for your audience.
July 22nd, 2011
How to Respond to Customer Reviews on Google Places
Google Places provides an excellent opportunity for local business owners to advertise their business for free on Google search results pages (SERPs). In this one-minute video, we will demonstrate how you can use your Google Places listing as a tool to respond to customer reviews publicly.
July 8th, 2011
7 Surefire Ways to Promote Your Business on Facebook
If your business is not on Facebook, you’re missing out on a huge opportunity to connect with customers and prospects. Here are 7 ways to make that happen.
June 29th, 2011
How to Get Your Content Read, Part II: Headlines
A headline is your first, and possibly only, chance to capture the attention of prospective customers when they view content on your website. If you hope to attract traffic to your site, you’ll have to compete with the millions of headlines already floating around the internet.
