Whether the review is positive or negative, you should respond. But be sure not to violate patient privacy!
What is SSL? And do you really need it for your website?
Do you obsess over your keyword rankings? I’m here to tell you they’re not worth it. Here’s why that is and where to look instead.
Changing your business name can cause lots of problems online. Here are some pointers to make for a smooth transition.
A little over a year ago, our digital marketing agency took a chance on call tracking. And guess what? It worked.
Page titles are headlines for search. If you want searchers to land on your sales page and convert, you have to make your page titles click-worthy.
It’s time to change the way we look at on-page ranking factors. Search is a medium, like TV or print, and its audience has special needs.
It doesn’t matter how perfect your business is. If you work with the public, you’re going to get a bad review. Here's what to do about it.
As a small business, getting reviews isn’t easy. Soliciting is a fine line, and sites like Google and Yelp are very serious about review authenticity.
You know an active blog is one of the best ways to bring traffic to your site. But where do you get ideas for posts?
As a local business, the feedback that reviews provide can be invaluable, improve customer trust and search engine ranking. Here's why.
In July, we headed to Seattle for MozCon, one of the biggest search marketing conferences of the year. Here’s what we learned.
Professional photographers can be expensive, and taking your own photos can be daunting. But business photos are incredibly important. Here’s why.
Every day, identity thieves and hackers get better at accessing your personal, online information. Here's a quick, simple guide to keeping your accounts safe.
Your prospects are suffering from trust issues. Here's why and what you can do to turn them into customers.
More and more jobs require sitting at a desk for long periods of time. Here's what Avelient does to keep healthy.
Do you share your content like this? -- “I wrote a new blog post! Check it out!” You, sir or madam, have missed the point.
Why go to the effort to claim, verify, and optimize your local listings on Yahoo, Bing, Yelp, or those other “out-dated” directories like YellowPages?
It’s typical to get hung up on the number of “hits” your website is getting. But more traffic may not be what your site needs.
Your Google+ for Business page is usually the first thing a potential customer sees of your business in search. You don’t want it to be naked, do you?
We all know we’re supposed to be blogging. But when you’re an insurance agent, how do you write posts that people will actually want to read?
We spend a lot of time Googling, and we see a lot of local business listings that are unclaimed, unverified, and unattractive. This makes us sad.