On-page SEO: Optimizing for the Medium, Not the Engine

It’s time to change the way we look at on-page ranking factors. Search is a medium, like TV or print, and its audience has special needs.

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How to Respond to Negative Reviews

It doesn’t matter how amazing your employees are or how perfect your business is. If you work with the public, you’re going to get a bad review from time to time.

How To Get Authentic Local Reviews

Last month we talked about how important online reviews are for your business. But how do you get them, especially without crossing the very fine line of solicitation?

Where to Get Ideas for Blog Posts

You know an active blog is one of the best ways to bring traffic to your site. But where do you get ideas for posts?

Why Are Local Reviews Important?

Most customers won’t take the time to sit down and write a review of your business, unless they had a bad experience. But reviews are still critical to your online marketing plan. In this first installment of a three-part series, we’ll take a look at why reviews matter.

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