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Why More Website Traffic Isn’t Always a Good Thing

When starting a new search marketing campaign, it’s typical to get hung up on the number of “hits” your website is getting. But more traffic may not be what your site needs.

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Is Your Google+ for Business Page Naked?

When someone searches for a local service on Google, your Google+ for Business page is often the first thing they’ll see — even before your website. What kind of first impression are you making?

How to Write a Blog Post About Insurance That Doesn’t Suck

We all know we’re supposed to be blogging — it’s one of the most effective ways to attract traffic to your website and generate high-quality leads online. But when you’re an insurance agent, how do you write posts that people will actually want to read?

Why You Need to Claim Your Google+ for Business Profile (and How to Do It)

Our marketing team has seen way too many local business listings that are unclaimed, unverified, and unattractive. This makes us sad. Especially when those unclaimed business listings are on Google.

Key to Client Satisfaction? Communication.

As a companion to proper language, nothing is more important in my book than concise, educated communication with […]

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